Communication Tools
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"My newsletter, Gut Instincts, helped establish me in a new practice. From its name, to the design, to determining content and writing the articles, to having it posted on my web site, Mary keeps the project on track. Patients call and comment on the articles' content, often seeking more information and appointments."
-Donald Henderson, M.D.Communication Tools
Publicity is the goal of most public relations campaigns. Publicity is not just free advertising, but editorial coverage. Channels for publicity include the general media, technical publications, special interest consumer publications, secular publications, newsletters, broadcast media, electronic wires and databases, and, of course, the Internet!
Other communications tools include newsletters, brochures and press kits that YOU generate; feature articles in publications; direct mail; testimonials; speeches; seminars; special events, and responding to the media.
Ways to respond to the media:
* News releases
* The pitch letter
* Letters to the Editor
* Sponsor a public forum or press conference
* Speak directly with reporters/editors
