Communications Plan

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Set Up a Communications Plan for Your Product/Business

Answer the following questions, and you'll be able to easily draft a communications plan for your product/service/business.

* What do you want to ACHIEVE?
* WHO can best help you reach that goal? (Who is your AUDIENCE?)
* WHAT is your product or service?
* How will your audience BENEFIT?
* Who is your COMPETITION?
* How are you better or different?
* What else do you want your audience to KNOW?
* What VEHICLES (local press, local business groups, national press, newsletters, trade press, etc.) should you use to get your message to your audience?
* How does all the above achieve your OBJECTIVES

 

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