Crisis Communications
"We hired Mary Schnack to media train our top officials and manage the media during the Waco cult crisis. Her work was so effective and professional that we have continued to utilize her training and media skills."
- Ray Dabrowski, Communication Director Seventh-day Adventist Church, World Headquarters
Learn from the pros...rather than media personalities that only use textbook examples from the Fortune 500s.
The crises we have worked include:
- Waco cult crisis
- Los Angeles Civil Unrest
- Rwanda Civil War
- Kosovo refugee camps
- AIDS research
- Hospital sale and closure
- Corporate firings of executives
- Sedona Sweat Lodge Deaths
But it is important to remember: A crisis does not necessarily mean something "negative" has happened. An employee winning the lottery or giving birth to septuplets could constitute a crisis. Many times, the heavy volume of media attention connected with an event - be it a "crisis" or not - can create its own crisis.
If a crisis has already hit your organization,
what should you do?
If a crisis has happened, and you need immediate help in handling the media and strategically managing the situation, call Mary Schnack Media Services at 800.529.7599. We have had great success managing the message, developing talking points, handling the media, and projecting the best possible image for your organization.
We require no retainer, and we're there immediately when you need us.
Crisis Communications Plan
The best insurance for handling media crises is to develop a crisis plan before the crisis hits. You need to have a plan in place with professionals "on call," know how to communicate both internally and to the media, know who the "quarterback" is going to be to get you through this stressful time and what message you'll want to transmit. The main thing to remember is - expect the unexpected!
Services include:
- Media Training - feel comfortable when talking to a reporter, not only in handling questions, but also in clearly presenting your key points while sounding sincere and credible.
- Crisis Communications Planning - consulting on development or actual writing of plan
Seminars - from one to four hours, on importance of crisis communications planning, and what is involved - Preparation for crisis communications--something has happened and you want to be prepared in case the media calls or you want to thwart a media attack by planning a pro-active approach.
- On-call crisis communications work--to help you through a media crisis
