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Media Training

Thanks for the interesting and valuable training. I really enjoyed it and feel like it will help me do a better job dealing with media related issues. I appreciate your professional perspective and the energy and knowledge you brought to the class!
-Jayson Coil, Battalion Chief, Sedona Fire District

A reporter from your local business journal calls and wants to interview you for a story... what will you say?!?

Few things are more exciting -- or stressful -- than talking to the media. It is right up there on the stress meter with public speaking.

When our level of stress increases, our rational thinking decreases. We may get tongue-tied and not communicate our message clearly. Media training can help.

Media training makes you feel comfortable when talking to a reporter, not only in handling questions, but also in clearly presenting your key points while sounding sincere and credible.

Media training is effective in handling both friendly and difficult media situations. Again, it helps you keep a clear head and speak in succinct messages to make even good situations better.

Learn from the pros...rather than media personalities that only use textbook examples from the Fortune 500s. Mary Schnack Media Services has done media training for corporations, small businesses and associations throughout the world. We have done media training to prepare clients for major trade shows (Herman Miller Office Furniture), during crises (Kosovo refugee crisis, Waco cult crisis, the Los Angeles Civil Unrest, Rwanda Civil War), business loss due to arson, AIDS researchers, world church leadership, day care workers and school board administrators. Call or e-mail to find out more about our media training packages--from meeting presentations (one hour), ½ day to two or more day sessions, including videotaped practice.

Topics covered in media training include:

I. Who Needs Media Training in Your Office?

II. How "News" is Defined

III. Analyzing News Appeal

IV. Why "No Comment" Doesn't Work

V. Pre-Interview Analysis VI. Techniques for Directing Interviews

VII. Interview Styles

VIII. Interview Guidelines

IX. The Rules

You'll love the energy and enthusiasm Mary brings to the presentations,
as well as the tips you will learn.