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News Appeal

What is News | News Appeal | Write a News Release | Communication Tools | Communications Plan

Analyzing News Appeal

What does it take to get a reporter excited about your story?

* Big picture versus little picture.
* Timeliness
* Appeal to the publication's readership/station's viewers.
* Tie-in to major event or controversial topic.
* Different perspective
* Local customs
* Participation by celebrity/personality/public figure
* Tie-in with national or state holidays
* Tie-in with cost of living or economics issue
* Charity event, contribution, or appearanc